[Client]
Sofia Moreau
[year]
2024
[The Task]
Halo is a skincare brand rooted in calm rituals. Their previous identity felt clinical and failed to reflect the softness of the products.
They asked us to build a gentler, dreamlike visual world that still felt premium and trustworthy.
[Result]
We built a pastel identity system with airy typography and soft, luminous photography.
The new editorial guidelines give the in-house team a clear and flexible toolkit.
Halo now presents a cohesive story from packaging to social feeds.
