[Client]
Elena Park
[year]
2025
[The Task]
Nova is a beauty label built around bold colour and self-expression. They needed a digital home that felt as vivid as their products while staying easy to shop.
We set out to design a site that puts the campaign imagery first and lets the brand’s personality lead every interaction.
[Result]
We delivered an editorial e-commerce experience with a striking red and teal art direction.
Every product story is framed like a magazine spread.
Since launch, Nova has seen longer sessions and a clear lift in online sales.
